Evaluation 3: What have you learned from your audience feedback?

Questions we asked:

• What do you think about the Music video?
• Do you think the Music video appeals  to people your age?
• Do you think that we objectified women in this video and to what extent?
• What do you think about the editing and the use of colour in our?

This audience feedback video consists of seven respondents aged from 16 to 24 which include the age range we listed as our audience. From doing this research we found that most of the audience we had intended for the video were impressed by it. Through doing this research, we found that the thing our audiences were mostly drawn to the video were the different vibrant colours and special effects. We used a lot different colours in this production because we wanted to make a video that would appeal to teenagers and people in their early 20s. We also found that the quick pace cuts and the use of text made the video more fun and interesting to watch. The narrative in our video was limited because we wanted to create a video that fitted in with Bertolt Bretcht's theory which is about an epic structure. The theory is about editing a video, movie or in this case a music video by joining in separate clips into one. Opposite to the Todorov theory - start, middle and end, the Bretcht's theory applies to our video in that we used a variety of different clips including shots of props such as sunglasses, jewellery and money.


Looking at the video the thing that one of the people we interviewed thought should have been done differently was the fact that we all wore sunglasses throughout the video. her point was that due to use covering our eyes under shades we couldn't really connect to our viewers though we did this because we were following the conventions of the hip-hop genre. We showed the respondents all the other videos we had firstly edited before making any changes and these are some of the things we had to change.


Questions we asked:  What do you think about the magazine cover and the digi-pack?
Do you think the prints appeals  to people your age?
Do you think that women were represented in these covers and to what extent?
What do you think about the editing and the use of colour in it?
Any improvements?




 For this audience feedback we used two students from our school to see what they thought of our print productions. Looking at the points they brought up we found that the colour scheme similar to the video was the most effective tool in making them like our products. The respondents thought that the use of black and white images as the main covers proved effective because it made the texts and colours standout. when making prints, our plan was to create covers that fitted the genre but also challenged aspects of it for example the layout of the magazine cover. We chose to tilt most of the story lines on our magazine covers because it separated the story lines more. Another tool we used in challenging the conventions of hip-hop covers was the image we chose to use for our main digi-pack cover. the image is of Josh Jen wearing reading glasses and a suit rapping into a microphone. We used this image because we wanted to create a representation of intelligence as apposed to what we did for the magazine cover where we made Josh Jen look like a typical rap artist. Through tempering with the conventions of hip-hop album cover we were able to widen our target market and not limit ourselves to rap fans only.  We feel like the prints fulfilled their purposes though one of the people we interviewed thought that the colours on the digi-pack cover looked a little dull. The reason we chose those colours were because we wanted to keep in with the theme of all three of our products though we could have maybe added more colours on the cover to make it look more appealing.













 This was the introduction clip we had of fireworks in the beginning. We removed this clip because it didn't really connect well to the narrative of the song and the video and also the quality of it was really bad so we had to replace it with a different clip. at first we chose to use this fireworks clip because it represents joy and celebration which is a fitting topic to what we wanted to create. the main we chose not to use this clip is because we couldn't find any other outdoor places to film them as the clip was taken from the internet. we took it because we wanted to explore the idea of a big celebration but then found that we didn't have the equipment to film them at night.

 This is an epilepsy warning sign we had to include at the beginning of the video due to the bright flashing lights it has. We had to use this sign as to warn the people suffering from the illness and just as a safety precaution.













These are screenshots of the new opening scene we added in the video. we thought adding a clip of us walking out off and into a lift would give the video a narrative. when editing this clip into the main video the plan was to apply Todorov's theory about the start, middle and end. we used the lift door opening as the start of the narrative which then gave our video a little more edge and interest. the middle or conflict in the video is the club scene because it is faster and more chaotic than all the other parts of the video and the end is the part where we walk back into the lifts resembling the ending of the night though this theory only applies to our video symbolically.

This is a screenshot from the old video we had. we had to remove this clip due to the brightness and low quality of the clip. the clip had too much exposure and the brightness that if we had kept it the video would have looked more amateur. Another issue we had with this clip is that I wore a blazer in it and it looked as if I wore different blazers throughout the video which atypical of hip-hop music videos.