Wednesday, 27 March 2013

Final cut of the music video, Final Digi-pak and Magazine


This is the final video. We ended up with this one after we had changed the introduction, a few clips and the pace of the video. the videos before had opening credits but we decided to remove those because we realised it made the video look unprofessional. We believe this final video is consists all the adequate requirements found in hip-hop music videos. We think things such as the colourful silhouettes, bright colour text, flashing images of jewellery and the use of women in the video made this a good hip-hop video. through using colour we were able to appeal to our younger audience and the clubbing scenes were for our slightly older audience. The fashion in the video we believe appealed to both the girls and boys though we had girls in the video as to draw in male audiences. Some aspects of this video have a connection to old school hip-hop but the whole song really fits in with the alternative party hip-hop due to the very catchy chorus. we feel like the video fitted well with the song and the vibrant colours played a big part in helping create the false reality of party hip-hop.

























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