Types of Digi-Pack

	Basic 4 page Digi-packThe most basic Digi-pack, featuring one tray. Options include a choice of tray colours (available in black, white or clear), number of trays (1 or 2) and tray positions, glued in booklets, slots or pockets for booklets, and three types of finish.
	8 page Digi-packThis is an 8 page Digi-pack (the left hand panel is shown folded in). Options include a choice of tray colours (available in black, white or clear), number of trays and tray positions (1 to 4), glued in booklets, slots or pockets for booklets, and three types of finish. It is also possible to arrange the panels in a 'T' shape.
	DVDigi-pack  Approximately A5 size and designed to compete head on with the Amaray style box and the Super Jewel Box, this new DVD packaging has already been used on major DVD video releases. Again, options include a choice of tray colours (available in black, white or clear), number of pages, trays and tray positions, glued in booklets, slots or pockets for booklets, and three types of finish.

Audience:What do you expect in a Particular Music video?

What does a certain music video targeted to a certain audience look like?

CHILDREN

What do You expect?

• Cartoon
• Children
• Colours 
• Parents
• Fiction World
• Happy
• Bright

Teenagers

What do You expect?

• Colours
• Teenagers
• Love
• Bright Clothing
• Girls/Boys
• Young Couples
• Happy song
• School
• Field 
• Party
• Lights
• Wild

Young Adult
This varies, it could be similar to a teenage video or
the older adults' video or even in between.

Older Adults

What Do you expect?

• Calm
• Low amount of Colour
• Mature Clothing
• Sorrowful 
• Black and white
• Meaningful
• Instruments 
• Inspiring 

Shot types and camera angles

 Shot types and camera angles

Ø   High angle

This angle looks down on someone, it makes the person or object small and insignificant. This is used in a TV drama when they want to know someone has more power than someone else.

Ø   Low angle

This angle looks up on something or someone making it look bigger than it really is. It is the opposite of a high angle. It is commonly used in TV shows when they want someone to look big and powerful.

Ø   Slanted angle

A slanted angle shows an object or someone from an unnatural point of view. It can be used in a drama to show things only the audience can see.

Ø   Eye level

An eye level angle shows the object of the picture looking directly at you, this shows that he or she has the same amount of power as you. However in some magazines it is used to show sexual tension when it is used with models.

ØAerial shot

 A view from above, it could be a place or a scene for a movie. It shows everything t hat is happening from a birds eye view. It shows the audience everything that is happening at once. A crane shot is used to achieve this type of shot.

Ø   Close up shot

Close up shots are used to show an object in such detail that it blurs the background around the image. However it can also be used in a drama or film to get close to the actors so that the audience feel almost involved in what is happening.

Ø  Long shot - takes a picture from a distance, it shows a whole setting. It could be used to show a full scene or an actor’s full body

  

 

              

Medium shot  A medium shot is usually from the targets head down to his or her torso. This to show the target’s body, as well as their face. This type of shot is often used in magazines.

Wide shot

This shot is commonly used to show a target and a large setting behind them. The main point of this shot is to try to see the setting more than the target. Moreover it is also used to see large distances.

Two shot

A two shot is mostly used in TV dramas w here it shows friends side by side. However it can also be used show relationships. The main purpose of this shot is for the audience to see what sort of relationship the characters have between them.

Over the shoulder - Taken from behind a subject to see someone else. It is sometimes used in dramas to show someone's facial expression. It is more commonly used for when two people are having a conversation.

  Point of view -This shows the view point of an actor. You can usually see the actor’s feet or hands in the picture so that you know straight away what sort of shot it is. It is sometimes used in films to show someone's eyesight as blurry, if they are becoming unconscious

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Competitions in Hip-hop

Types of Hip-hop

Gangster	Party	Alternative
Image:  Strong-Broken glass but the rapper is totally untouched  Hard -serious facial expression  Wealth- Big branded belt (louis Vuitton) and a big necklace which are very expensive.	Image: Party- shown through the bright lights and the dark colour also represents the night life. Wealth- Expensive watch and bracelet. Clothing-Expensive leather Jacket  Power-hands around the city to show that he is in control. Cool/calm-Shown through the shades	Image: Passion-shown through  he's body language and facial  expression. Peace-shown through the  rapper's clothing which  is white which represents  purity. Cool/calm-shown through  the shades
Genre expectations: Guns Money Jewellery Violence sex Drugs Cars Clubs Women Guns	Genre expectations: Party Women Money Clothes Clubs Cars Power	Genre expectations: Women Peace Love Inspirational Controversial Life

Conventions of Hip hop

The Top 5 Hip-Hop Record Labels to Watch in 2012

Pittsburgh has been in the spotlight lately because of its budding rap star Mac Miller. Miller has an impressive feat under his belt. His album debuted at number one on the Billboard charts after selling more than 144,000 copies of Blue Slide Park. With no major label or radio push, the 19-year-old has made history as a breakout rapper, who managed to cultivate a massive following on the Internet through a pair of mixtapes 2010’s K.I.D.S and 2011’s Best Day Ever. The label’s other triumph card is Wiz Khalifa and his Taylor Gang movement, another artist who has a steady stream of popular mixtapes and blew up with Kush & Orange Juice. Its latest signee Lola Monroe is a female rapper waiting to shake the game up as Taylor Gang’s first lady. Independent record labels have their share of successes; just check Strange Music and Rhymesayers Entertainment's growth over the years. So don’t be surprised if the upstart Rostrum Records becomes the next big thing in 2012.

YMCMB

Every year, YMCMB makes headlines. Just look at their past announcements: A Young Money debit card, a 14-year-old singing and dancing sensation Torion Sellers and strengthening the YMCMB roster with recent signees Busta Rhymes and Mystikal. Add two best-selling albums, Lil’ Wayne’s Tha Carter 4 and Drake’s Take Care, Nicki Minaj winning two honors at this year’s the American Music Awards and everything is kosher over at the YMCMB headquarters. 2012 is shaping up to be another good year in the making with Nicki’s sophomore effort Pink Friday: Roman Reloaded and the rest of the crew (Tyga, Bow Wow) climbing aboard YMCMB’s ascendant. Wayne, Birdman and Slim have come a long way since their Hot Boyz days, so expect this powerhouse to command the hip-hop game come 2012.

Shady Records has all the momentum going into 2012. At this year’s BET Hip-Hop Awards, the Shady 2.0 cipher was undisputed as the best. It also served as a point of making lyricism a dividing factor against the competition. Much like Eminem, the latest acquisitions of Slaughterhouse and Yelawolf exemplify what Shady Records as a force can bring to hip-hop. Yela’s debut Radioactive is a compelling showcase for the speedy MC and each member of Slaughterhouse – Joell Ortiz, Joe Budden, Royce Da 5’ 9’’ and Crooked I – all have solo albums on the way, as well as a highly anticipated sophomore collective album. Em reviving his label is just the beginning as they enter 2012 on some high notes.

Maybach Music

Rick Ross has been sitting comfortably at number two for a while. Another New Year’s Resolution alongside healthier practices is taking over the rap game with Maybach Music Group. A resilient recovery from two seizures only shows the Bawse works harder than anybody. His dream team comprises Wale, Meek Mill, Pill, Stalley and the lovely Teedra Moses. Of course, the focus has been on superstars Mill and Wale, the former taking over the streets this year with records like “Tupac Back” and “Ima Boss,” and the latter taking advantage of a new career second phase with Ambition. Ross’ God Forgives, I Don’t has fans gravitating toward the commercial rap kingpin, speculating its release date and guest appearances. His team all have pending debuts, especially Mill and Pill who have fans awaiting some lyrical heat, and another upcoming talent showcase in Self Made Vol. 2. Cue lady who says “Maybach Music!” to ring in the New Year.

This was taken from  http://www.vibe.com/photo-gallery/top-5-hip-hop-record-labels-watch-2012