Our Target Audience

The Demographics of our target audience for our music video are students with age range 14-21 they are usually studying at school, colleges, university and new workers that have just started a new job or the ones that have part time jobs and are not fully independent. The Consumers are from middle/lower middle and skilled working class families and they usually live in an urban area.

 The psychographics of  our target audience are the 'Mainstreamer’ who buy products just to fit in to a particular group and because they are trying to keep up with the latest fashion, accessories and trends. This is because our target audience are mainly teenagers. Teenagers are more influenced by their friends in terms of what they buy than adults over 21 are. For example a young teenage at the age 16 is more likely to buy an I Phone if all of his/her friends has one than an adult over 21 in the same position. This is because teenagers are less independent and are sometimes unsure of what they want. Teenagers are also more likely to face peer-pressure than an adult would and schools tend to have more closer groups and societies than in job areas and working places and therefore this is one of the reason why teenagers tend to be a lot more influenced by their friends than adults. We are targeting the consumers that like to go out partying, night ousters, gigs and club goers. They are usually quite car-efree and tend to want to enjoy life to its fullest. They usually enjoy watching Sitcoms such as Friends, The Fresh Prince of Bel air, Two and a half men etc. Just like the average young people around the world, they will enjoy spending most of their times on social networking websites such as Facebook, Twitter and Myspace  This is an advantage for use because it will help us to promote our final product on theses websites.