Tinie Tempah - Pass out

Through out this video close up is used from beginning to the start, the close up shot on Tinie Tempah's face is used to show he's facial expression. He is enhancing he's face because he was a new comer in to the music industry so he is trying to make sure everyone knows about him. Picture one shows a white ring orbiting around he's head, this ring is used to represent the planet in the solar system and the all -black background is used to represent space. We can see that Tinie Tempah's Head is sticking out in the middle of the white ring, this was done purposely by the director to narrate that he is in charge of the universe and the fact that the sun is extremely essential to our universe shows how Tinie Tempah is important to the music industry . The Planets usually Orbit around the Star(sun) but instead the planets are Orbiting around Tinie Tempah, The position of the  sun was replaced with Tinie tempah's face to show how the artist is trying to communicate to he's audience that he is a star. On the far left-hand Corner of picture one there is a bright light which the artist is just in front of; the idea of putting Tinie tempah in front of the sun and making the sun a lot smaller than the artist  is to emphasize that he is a bigger and more important star than the sun itself. This follows the convection of hip-hop because through out the history of Hip-hop, Artists have always competed against other artists, this has been done through there music videos, album/cds sales, chart ranking and Rap battles (when two mcs go head to head to battle for who has the most insulting lyrics) and the winner usually gains respect.

In picture 3 an extreme close up was used on he's face to show all he's hidden facial expressions, the narration is that he is a strong artist who is serious in getting a record deal because at the time this video was out he was unsigned, so he was working so hard to break in to the music industry. This was one of he's ways of communicating to he's fans. Picture three also agrees with the hip-hop steroetypes of how hip-hop artists are portrayed to be tough, feared and stubborn, the artist did this to show that he is unstoppable and uncontrollable and he is totally in charge. In picture four, half of Tinie Tempahs face has a dark shading while the other half of it is very bright, the narration to this is that although Tinie Tempah might of had a bad past, he however has a bright furure ahead of him in the music industry. It also reflects the life of the Artist, how he has two live two life, one as a musician and the other as an ordinary person, by using the dark and the bright shading effect, we can also see that he has had bad moments in he's career and this is shown through the dark shading and also he has had good moments in his career which is represented by the lighter shadings. 

The Narration of picture five is that Tinie Tempah is showing off he's watch, hip-hop artist usually do this because it helps them to control the audience's mind to make them admire the Artists and make them aspire to be like the artists. Artists try to control the minds of the audience in order to help them sell records. For example if you aspire to be like someone you tend to do what they do and wear what they wear and also you will be most likely to buy their album. Doing this will help the Artist sell cds/albums clothing and merchandise. The use of flashy jewellery in hip-hop is something that is common, it is usually done to show wealth and status and therefore it helps the artist to compete against other artists in the Music industry.