This is the video for a song from Lil wayne called "lollipop"
A low angle camera shot is used to make Lil wayne look bigger and important and superior to the average people. This shot puts Lil Wayne in the centre of
the screen making him the centre of attention. Throughout this video
low angled shots were used, this was done to make it seem like the
audience were looking up on the main artist.
The 9 frames screen shots all represents the creation of a star, which agrees with the title of the Music video (Superstar). (1)The shinny golden light bulbs represents the beginning of a new idol, the colour gold represents the wealth and value of the artists and the fact that the gold is shinny, smooth instead of rusty dark brown colour represents the young career of the artist and that it is no where near an end.
Picture 2,4,8 shows a bright light shiny down upon the artist in contrast to the black blank screen behind him, this represents how he is potrayed to be superior to "the average person" the bright lights makes him stand out. In the second picture it shows little ribbons poured down upon the artist this is done to show that the artist is successful and the ribbons is used to represent the celebration of of he's success. In the second picture, the brightest part of the light is focused on him and the lights fade out more as the distance from him increases, this was done to show how important the artist is and how everything else is unimportant. This follows the representation of the genre of how hip hop artist are potrayed to be aroggant in the media. Picture 3 shows a red carpet with camera flashing and there is a shadow of he artist appearing on the Red carpet. This was shot to represent the fame and the fortune and the red carpet represents the narrow road to success and he fact that he's shadow appears on the end of the red carpet means that he has reached that success position he craved to reach. Picture 5 shows that the fans are in love with the artist and how they are trying to reach up to him. Picture 7 and 9 shows a shinny, clean meccedes benz and an elegant looking young lady, this represents how wealth and women goes with the fame. The hip-hop Genre always has the representation of women being potrayed as an item or or a property. Linking back to history of hip hop, The man that has the most women is known as the alpha male and therefore he is respected but other males.
The first frame shows a set of make up and lipsticks- the narration of the frame shows how women struggle to look their best to attract the opposite sex in their attempt to find a rich partner (ideally the rapper kind) or a good night out. It also potrays women as dependent on men and always trying to live up to expectations of men and doing what ever it takes for them to be up to the standard the men are looking for. Picture 4 shows a close up on fergie's face in the shower, the narration shows a woman enjoying her shower and trying to cleanse herself before going to the party in order to make herself look 'sexy' This is an example of collective identity it is passive because women do not always have the choice to make these decitions, they are forced by the society to behave this way.
This is achieved through the media; for example in picture 5,8 shows a man jumping up and every one in the video is having fun, this was done to show how much fun they will have if they dress up and behave in this certain way. The narration of the picture frame is clearly saying dress in a certain way to a party and you are guaranteed to enjoy yourself like the people are doing in the picture frames. Picture 6 shows will-iam taking off he's jacket to is used to represent how he is letting go of all he's problems and getting lose in order to party properly and have a great time. This is also used to portray that wil-iam is feeling sexy. This was done to get into the minds of the audience watching and to make them believe that they want to be just like the artists themselves. Picture 7 follows the steroe-type of how sex is portrayed in hip- hop videos, it shows a hot looking woman in bikini setting on a man with cool shades on and they are having a great time. And the bottle of wine on the floor in frame 9 is showing the wealth of the artist and how wasting a bottle of wine really doesn't really make any difference to their wealth.
Through out this video close up is used from beginning to the start, the close up shot on Tinie Tempah's face is used to show he's facial expression. He is enhancing he's face because he was a new comer in to the music industry so he is trying to make sure everyone knows about him. Picture one shows a white ring orbiting around he's head, this ring is used to represent the planet in the solar system and the all -black background is used to represent space. We can see that Tinie Tempah's Head is sticking out in the middle of the white ring, this was done purposely by the director to narrate that he is in charge of the universe and the fact that the sun is extremely essential to our universe shows how Tinie Tempah is important to the music industry . The Planets usually Orbit around the Star(sun) but instead the planets are Orbiting around Tinie Tempah, The position of the sun was replaced with Tinie tempah's face to show how the artist is trying to communicate to he's audience that he is a star. On the far left-hand Corner of picture one there is a bright light which the artist is just in front of; the idea of putting Tinie tempah in front of the sun and making the sun a lot smaller than the artist is to emphasize that he is a bigger and more important star than the sun itself. This follows the convection of hip-hop because through out the history of Hip-hop, Artists have always competed against other artists, this has been done through there music videos, album/cds sales, chart ranking and Rap battles (when two mcs go head to head to battle for who has the most insulting lyrics) and the winner usually gains respect.
In picture 3 an extreme close up was used on he's face to show all he's hidden facial expressions, the narration is that he is a strong artist who is serious in getting a record deal because at the time this video was out he was unsigned, so he was working so hard to break in to the music industry. This was one of he's ways of communicating to he's fans. Picture three also agrees with the hip-hop steroetypes of how hip-hop artists are portrayed to be tough, feared and stubborn, the artist did this to show that he is unstoppable and uncontrollable and he is totally in charge. In picture four, half of Tinie Tempahs face has a dark shading while the other half of it is very bright, the narration to this is that although Tinie Tempah might of had a bad past, he however has a bright furure ahead of him in the music industry. It also reflects the life of the Artist, how he has two live two life, one as a musician and the other as an ordinary person, by using the dark and the bright shading effect, we can also see that he has had bad moments in he's career and this is shown through the dark shading and also he has had good moments in his career which is represented by the lighter shadings.
The Narration of picture five is that Tinie Tempah is showing off he's watch, hip-hop artist usually do this because it helps them to control the audience's mind to make them admire the Artists and make them aspire to be like the artists. Artists try to control the minds of the audience in order to help them sell records. For example if you aspire to be like someone you tend to do what they do and wear what they wear and also you will be most likely to buy their album. Doing this will help the Artist sell cds/albums clothing and merchandise. The use of flashy jewellery in hip-hop is something that is common, it is usually done to show wealth and status and therefore it helps the artist to compete against other artists in the Music industry.
What we will be researching about?
How to use a green Screen.
Target Audience.
Research of Different Genre for Music Videos and popularity of music video on youtube.
Props and Gadgets fashion directors uses in music video.
Settings.
Representations.
